At Kids Dental Brands, our core purpose is deeply rooted in providing inclusive, quality, dental care to all kids while being a good neighbor to the communities in the communities we serve.

KDB Missions and Values


At Kids Dental Brands, our core purpose is deeply rooted providing inclusive, quality, dental care to all kids while being a good neighbor to the communities in the communities we serve.

Our Core Purpose

Patient Sitting Up on Chair

Our core purpose, our reason for existing, is to provide quality care for all kids, regardless of family income, in a fun upbeat environment.

At Kids Dental Brands, our core purpose is deeply rooted in the commitment to deliver quality dental care to all children, irrespective of their family's income level. We believe that every child deserves access to excellent oral health services, and our mission is to create an inclusive and uplifting environment where dental care is not only effective but also enjoyable.

By prioritizing affordability without compromising on quality, we aim to make a positive impact on the well-being of children, fostering a sense of joy and comfort in their dental experiences.

Our Core Values

At our offices, we seek unique people that embody our core values. We take these values seriously and everyone from our leaders to our patient-facing staff must bring these four simple, yet powerful, values to the office every day.

In our pursuit of excellence at Kids Dental Brands, we actively seek individuals who resonate with our core values. These values form the foundation of our organizational culture, guiding everything from leadership decisions to the interactions of our patient-facing staff.

Each team member, from leaders to front-line staff, is expected to embody these four simple yet powerful values daily, ensuring a unified commitment to exceptional pediatric dental care. By upholding these values, we cultivate a harmonious and purpose-driven work environment that ultimately benefits the children and families we serve.

Patient Dental Education


Floss Like a Boss Sign

We show kindness, warmth, and a willingness to help others. We seek to understand another’s perspective and we have the desire to ease any suffering.

At Kids Dental Brands, our commitment to compassion goes beyond words – it is a guiding principle that shapes our interactions and defines our organizational culture. Demonstrating kindness, warmth, and a genuine willingness to help others is not just a practice; it is ingrained in the very essence of who we are. We strive to create an environment where empathy is not merely a gesture but a daily practice, fostering a culture of understanding and support.

Our team members actively cultivate a compassionate mindset, approaching each patient encounter with a sincere desire to alleviate any discomfort or apprehension. Beyond the clinical aspects of pediatric dental care, we recognize the emotional nuances that often accompany a visit to the dentist, especially for young patients. By seeking to understand and address the unique perspectives and concerns of both children and their families, we aim to create a dental experience that is not only professional but also compassionate and comforting.

In moments of vulnerability or uncertainty, our commitment to easing suffering becomes particularly pronounced. Whether it's through providing clear communication, offering emotional support, or taking the time to address individual needs, we strive to go above and beyond in ensuring the well-being of those we serve. Our compassionate approach extends beyond the clinic walls, reinforcing our dedication to making a positive impact in the lives of our patients and the communities we are privileged to be a part of.


We are true to our word in actions and communications. We are genuine: what you see is what you get. Our actions lack hidden agendas and we are transparent in word and purpose.

At Kids Dental Brands, authenticity is not just a virtue; it is a cornerstone of our identity that guides our actions and communications. We take pride in being true to our word, ensuring that our promises are not just spoken but realized through tangible actions. This commitment to authenticity extends to every facet of our organization, creating an environment where transparency and sincerity form the bedrock of our interactions.

In our communications, whether with team members, patients, or the communities we serve, we prioritize clarity and honesty. What you see is indeed what you get – a genuine and transparent expression of our values and intentions. Our authenticity is reflected not only in our words but also in the consistent alignment of our actions with our stated values and principles.

There are no hidden agendas in our approach; instead, we embrace openness and clarity in both word and purpose. This commitment ensures that our stakeholders, from patients to team members, can trust in the integrity of our intentions and the authenticity of our endeavors. By fostering an environment built on trust and authenticity, we aim to create lasting relationships with those we serve and contribute positively to the communities we call home.

Fun Kids Dental Exam


Patient with a big smile

We are skilled and have a natural desire to excel. We strive to achieve our goals with a focus on continuous improvement. We will pursue experience until we become masters in our role.

At Kids Dental Brands, our commitment to talent is a dynamic force that propels us towards excellence. We don't just possess skills; we embody a natural desire to continually refine and elevate our abilities. Each member of our team is not just an individual contributor but an integral part of a collective pursuit of mastery. Our dedication to talent extends beyond inherent capabilities; it involves a relentless commitment to continuous improvement.

We view our skills not as static accomplishments but as evolving competencies that thrive on the pursuit of excellence. Whether it's mastering the latest advancements in pediatric dentistry or honing the interpersonal skills crucial for patient care, we understand that achieving our goals requires an unwavering focus on growth. We approach challenges with a mindset that sees each obstacle as an opportunity to learn, adapt, and excel.

In our pursuit of excellence, we recognize the importance of experience as a catalyst for mastery. We actively seek opportunities to accumulate knowledge, refine techniques, and gain insights that contribute to our professional growth. This dedication to pursuing experience is not just a means to an end but an ongoing journey that shapes us into experts in our respective roles.


We put the team above ourselves. We value each of our team members as individuals but we achieve the greatest results and enjoyment by working together as a team. We willingly sacrifice our own interests for the good of the team.

At Kids Dental Brands, our dedication to being team players defines the collaborative spirit that permeates every aspect of our organization. Placing the team above individual interests is not just a philosophy but a lived reality, where we understand that collective success is the true measure of our accomplishments. While we highly value each team member as an individual, we recognize that our greatest achievements and the most fulfilling moments arise when we synergize our strengths and efforts as a unified team.

This commitment to teamwork goes beyond mere cooperation; it involves a genuine willingness to sacrifice personal interests for the greater good of the team. We understand that true success is not achieved in isolation but is the result of a harmonious collaboration that leverages the diverse talents and perspectives within our team. By willingly contributing our individual strengths and expertise, we create a collective force that is greater than the sum of its parts, fostering an environment where shared goals and mutual support lead to unparalleled achievements.

KDB Team Players